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What does Annie Leibovitz and Jones New York have in common?

Posted in: Style, Archives
By Doublerock Press
May 28, 2010 - 6:29:48 PM


Grand Central Terminal is the correct answer in New York City.  Late in the evening this last week into the early morning a photo shoot for the upcoming ad for Jones New York took place.  The women were dressed to portray a feeling of “empowering women.”  Annie Leibovitz, an icon in photography was seen working on every detail to make sure the shots would be perfect. There was a huge entourage to make sure they made use of every moment while at one of the busiest terminals in the world.  


Grand Central was transformed to accommodate a full set for the Models.  Lights were positioned on the outside at the upper peaks as well as the space in the main terminal.  Guards surrounded the area where the filming was taking place while people went about their everyday business of catching a train.  The floor where the models posed was filled with people making sure that nothing would be overlooked.  A computer assistant ran alongside Leibovitz to check out each shot as they were taken.  Models were impeccable from head to toe included Jessica Stam, Jacquetta Wheeler and Hilary Rhoda.


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